Five Tips For Ensuring An Amazing Photoshoot
Whether you’re launching a new product or refreshing your brand visuals, a well-executed photoshoot can elevate your CPG brand’s image and drive consumer interest. However, the success of any photoshoot hinges on detailed planning and smooth execution. As a photographer specializing in the CPG space, I’ve seen firsthand how strategic preparation can make all the difference. Here are five key actions to keep your photoshoot on track and ensure it results in stunning, on-brand imagery.
1. Set Clear Goals and Define Your Creative Direction
Start by being crystal clear about your shoot’s purpose and what you hope to achieve. Are you capturing lifestyle images for social media? Packaging photos for an e-commerce site? Each type of shot serves a unique role and requires distinct planning. Collaborate with your team to outline the specific products to be featured, the mood or tone of the shoot, and any must-have shots. This initial planning will help communicate your vision effectively to your photographer and keep everyone aligned during the shoot.
Pro Tip: Create a mood board with examples of lighting, surfaces, backgrounds, colors, camera angles, and compositions that resonate with your brand. Share it with your photographer ahead of time to ensure there’s a shared vision. If you need help with the mood board, don’t be afraid to ask your creative director or photographer for assistance. One resource I like to use is an online tool called Milanote.
Example of a mood board template using Milanote. It can be as simple or detailed as you like.
2. Establish a Realistic Timeline and Detailed Shot List
A detailed shot list is your roadmap for the day. Include every product or shot combination you want to capture, noting any specific angles, props, or special requirements. Having a structured timeline will prevent the day from getting away from you and help the photographer and production team manage the flow efficiently. Make sure to build in extra time for unexpected delays, like setting adjustments or minor product prep.
Pro Tip: Prioritize your must-have shots and tackle them early in the day when everyone is fresh and focused. Use the remaining time to explore creative angles and compositions.
3. Select the Best Products and Packaging
Choosing the best-looking products and packaging is essential for making your brand shine. Inspect every product closely for imperfections like dents, discoloration, or outdated labels. If you’re photographing food items, select pieces that look most appealing and vibrant. For packaged goods, ensure labels are straight and packaging is flawless. It’s worth spending extra time on this step to avoid retakes or heavy editing later.
Pro Tip: Always have extra products and packaging on hand. This gives you the flexibility to swap out any items that don’t look perfect under the camera’s scrutiny.
4. Define Roles and Responsibilities
Clarifying roles and responsibilities between your internal team and the photographer is critical for a smooth photoshoot. Before the shoot day, have a discussion to establish who will be handling which tasks. For example, designate someone from your team to oversee product prep and ensure all items are in top condition, while another team member might be responsible for on-brand styling. The photographer should know who the point person is for creative decisions, ensuring that feedback is centralized and consistent.
Having these roles clearly defined prevents overlap, reduces confusion, and allows the photographer to focus on the technical and creative aspects of the shoot. It also ensures that any questions or last-minute changes are directed to the right people, keeping the shoot organized and on track.
Pro Tip: Create a quick reference sheet with the names and responsibilities of each person involved in the shoot. This can be shared with the entire team, including the photographer, to maintain clear communication.
5. Stay Open to Collaboration and Adaptation
Even with the best-laid plans, unexpected changes can happen. A shot might not work as envisioned, or a new creative idea might arise in the moment. Stay flexible and trust your photographer’s expertise to guide you through these pivots. Being open to adjustments can often lead to some of the most dynamic and authentic images that resonate with your audience. This is especially true when shooting remotely.
Pro Tip: Schedule regular check-ins throughout the shoot day to review progress and make real-time decisions. This will keep everyone aligned and ensure that the shoot stays on track while still allowing for creative exploration.
Final Thoughts
Keeping a photoshoot on track requires a mix of detailed planning, clear communication, and the ability to adapt on the fly. By setting clear goals, prepping thoroughly, and maintaining flexibility, you can maximize your shoot’s efficiency and creativity. A successful shoot not only yields great images but also strengthens your brand’s visual story and positions your products to stand out in a crowded market.
Need help with your next photoshoot? Contact me to discuss how we can elevate your brand’s visuals together!
