Capturing Beach Whiskey: Summer Vibes

I had the pleasure of bringing Beach Whiskey's vibrant essence to life through my creative direction. This project beautifully combined the laid-back elegance of Beach Whiskey with my passion for innovative photography, resulting in a collection of images that celebrate the spirit of the beach from any location, including the backyard.

A Collaboration of Creativity

As the creative director, I worked closely with Beach Whiskey's VP of Marketing to design and execute a photoshoot that not only showcased their delicious products but also told a compelling story.

Beach Inspirations

The photoshoot was carefully planned to capture the unique flavors and aesthetics of the beach lifestyle that aligns with previous content while adding a new twist. From the golden hues of a sunset to the vibrant blues of summertime, every image was styled to evoke the specific mood of fun in the sun. Our goal was to create a visual journey that resonates with viewers and invites them to experience the fun spirit of Beach Whiskey.

Artistic Vision and Quality

My approach to this project was to emphasize the visual elegance of Beach Whiskey. By carefully selecting models, the perfect location, and summer-inspired props, I aimed to create an experience for customers of what Beach Whiskey can mean to them.

Key Roles as Creative Director

Throughout the project, I played several key roles to ensure its success:

• Creative Direction: Guided the overall vision and artistic style of the photoshoot, ensuring it aligned with Beach Whiskey's brand identity.

• Shot List Planning: Developed a detailed shot list to capture a variety of compositions and scenes that highlighted the product's versatility and appeal.

• Talent Scouting: Selected the perfect models to embody the brand's vibrant and fun spirit.

• Location Scouting: Choose a location that provided the ideal backdrop for our scenes, enhancing the visual storytelling with authentic summer vibes.